Privacy Policy
Effective Date: August 1, 2024
Last Updated: October 4, 2025
Guy Finley Studios (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, book our photography services, or interact with us through email or text messaging.
1. Information We Collect
We collect personal information that you provide directly to us and information that is automatically collected when you use our website.
Information You Provide to Us
- Name and contact information (email address, phone number, mailing address)
- Session details (preferred dates, locations, event information)
- Payment information (processed securely through our payment processor)
- Wardrobe preferences and style information for photography sessions
- Communication preferences for email and text messages
- Photographs and images from your sessions
- Any other information you choose to provide through contact forms, consultations, or correspondence
Information Collected Automatically
- Device information (IP address, browser type, operating system)
- Website usage data (pages visited, time spent, navigation patterns)
- Cookies and similar tracking technologies
- Referral source (how you found our website)
2. How We Use Your Information
We use the personal information we collect for the following purposes:
- To provide photography services, including scheduling sessions, delivering images, and creating albums and wall art
- To communicate with you about your sessions, appointments, and orders
- To process payments and fulfill product orders
- To send appointment reminders, gallery notifications, and service-related updates via email or text message
- To send marketing communications about our services, promotions, and photography tips (with your consent)
- To improve our website, services, and customer experience
- To respond to your inquiries and provide customer support
- To comply with legal obligations and protect our business interests
- To create and deliver heirloom artwork including albums, wall art, and archival prints
3. Third-Party Service Providers
We share your personal information with trusted third-party service providers who help us operate our business. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
Service Providers We Use
Email Marketing: We use ActiveCampaign as our email marketing and automation platform. When you subscribe to our email list or become a client, your contact information (name, email address, and related data) may be transferred to ActiveCampaign for processing in accordance with their privacy policy and data protection obligations. ActiveCampaign serves as a data processor and has signed a Data Processing Agreement (DPA) to ensure GDPR compliance.
SMS Services: We use Ooma for text message communications. Your mobile phone number and name will be shared with Ooma solely to deliver text messages to you regarding your photography services.
Print and Product Fulfillment: We use WHCC (White House Custom Colour) for printing albums, wall art, and other physical products. Your shipping address and order details are shared with WHCC to fulfill your product orders.
Website Hosting and Analytics: We use WordPress for our website platform and may use analytics services to understand how visitors interact with our site.
Payment Processing: Payment information is processed through secure third-party payment processors. We do not store your complete credit card information on our servers.
Your personal information will not be sold or shared with third parties for their own marketing purposes.
4. Email Marketing Communications
With your consent, we will send you email communications including newsletters, photography tips, promotional offers, and service updates through ActiveCampaign.
Consent: By subscribing to our email list or providing your email address during the consultation or booking process with an opt-in, you consent to receive marketing emails from Guy Finley Studios.
Frequency: Email frequency varies but typically ranges from 2-8 emails per month depending on active promotions and your engagement with our services.
Opt-Out: You may unsubscribe from marketing emails at any time by clicking the “unsubscribe” link at the bottom of any email or by contacting us at [email protected].
Data Retention: We maintain email subscriber data in ActiveCampaign for as long as you remain subscribed or as required for legitimate business purposes. You may request deletion of your data at any time.
5. SMS Text Message Communications
By providing your mobile phone number to Guy Finley Studios, you consent to receive automated text messages from us regarding appointment reminders, session confirmations, gallery notifications, and other service-related communications.
Consent is Not Required for Purchase: You are not required to agree to receive promotional text messages as a condition of purchasing any goods or services from Guy Finley Studios.
Personal Information Protection: Your personal information, including your mobile phone number and name, will not be shared with third parties for marketing purposes. We use your contact information solely to communicate with you about your photography services and will only share data with our SMS service provider (Ooma) as necessary to deliver messages to you.
Message Frequency: Message frequency varies depending on your scheduled sessions and services. You may receive approximately 3-8 messages per month, though frequency may vary based on your active projects with us.
Opt-Out Instructions: You may opt out of receiving text messages at any time by replying STOP to any message from Guy Finley Studios. Once you text STOP, you will receive one final confirmation message, and no further messages will be sent unless you re-opt-in.
Help Information: For assistance or questions about our text messaging service, reply HELP to any message or contact us directly at [email protected] or (262) 757-9613.
Standard Rates: Message and data rates may apply based on your mobile carrier’s plan. Please consult your carrier for details about potential charges.
6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve functionality, analyze website traffic, and enhance user experience.
What Are Cookies? Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and understand how you interact with our site.
Types of Cookies We Use:
- Essential Cookies: Required for the website to function properly
- Analytics Cookies: Help us understand website usage and improve performance
- Marketing Cookies: Used to deliver relevant content and track campaign effectiveness
Managing Cookies: You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.
7. Use and Protection of Photographs
Photographs taken during your session are considered your personal property and are treated with care and respect.
Image Storage: Your digital images are securely stored and backed up to protect against loss. We retain session images for a minimum of 12 months after delivery.
Portfolio and Marketing Use: We may request permission to use selected images from your session for our portfolio, website, social media, and marketing materials. Your explicit consent will be obtained before any public display, typically through a signed model release or separate agreement.
Image Metadata: Digital images may contain metadata (EXIF data) including camera settings, date, time, and location information if applicable. This information is used for our internal workflow and quality control.
8. Children’s Privacy
Guy Finley Studios provides photography services for families, which may include photographing minors. We do not knowingly collect personal information directly from children under 13 through our website.
When we photograph minors as part of family portraits, senior sessions, or other services, we obtain consent from parents or legal guardians. Parents and guardians have the right to review, delete, or refuse further collection of their child’s personal information.
If you believe we have inadvertently collected information from a child under 13 without proper parental consent, please contact us immediately at [email protected] and we will promptly investigate and delete such information.
9. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
Our security measures include:
- Secure storage of digital files with encrypted backups
- Limited access to personal information on a need-to-know basis
- Secure transmission of sensitive data through encrypted connections (SSL/TLS)
- Regular security assessments and updates to our systems
- Secure payment processing through PCI-compliant payment processors
While we take reasonable steps to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security of your data.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Client Information: Contact information and session details are retained for as long as you remain a client and for a reasonable period afterward to facilitate future bookings and maintain business records.
Digital Images: Session images are retained for a minimum of 12 months after final delivery. After this period, we may retain images for archival purposes or delete them based on storage considerations.
Marketing Communications: Email and SMS subscriber data is retained as long as you remain subscribed or until you request deletion.
Financial Records: Payment and invoicing records are retained for accounting and tax compliance purposes as required by law.
11. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information under applicable data protection laws, including GDPR, CCPA, and other privacy regulations.
Your Rights May Include:
Right to Access: You may request a copy of the personal information we hold about you.
Right to Correction: You may request that we correct inaccurate or incomplete personal information.
Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
Right to Data Portability: You may request a copy of your personal information in a structured, commonly used format.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw consent at any time.
Right to Opt-Out: You may opt out of marketing communications, SMS messages, and certain data collection practices.
Right to Object: You may object to certain types of data processing, including processing for direct marketing purposes.
Right to Restrict Processing: You may request that we limit how we use your personal information in certain circumstances.
Right to Lodge a Complaint: You have the right to file a complaint with a data protection authority if you believe your privacy rights have been violated.
Exercising Your Rights
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. We may require verification of your identity before processing your request.
12. International Data Transfers
Guy Finley Studios is based in Burlington, Wisconsin, United States. If you are accessing our website or using our services from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States.
The United States may have data protection laws that differ from those in your country. By using our services, you consent to the transfer of your information to the United States and processing in accordance with this Privacy Policy.
13. Third-Party Links
Our website may contain links to third-party websites, social media platforms, or services that are not operated by us. This Privacy Policy does not apply to third-party websites.
We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or for other operational reasons.
When we make material changes, we will update the “Last Updated” date at the top of this policy and may notify you through email, website notice, or other appropriate means.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
15. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected, as well as the categories of sources, business purposes, and third parties with whom we share information.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out of Sale: We do not sell your personal information to third parties.
Right to Non-Discrimination: You have the right to not receive discriminatory treatment for exercising your CCPA rights.
To exercise your California privacy rights, contact us at [email protected].
16. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Guy Finley Studios
425 North Pine Street
Suite CO1
Burlington, WI 53105
Phone: (262) 757-9613
Email: [email protected]
We will respond to your inquiry as promptly as possible, typically within 5-7 business days.
This Privacy Policy was last updated on October 4, 2025. Your continued use of our website and services after any changes indicates your acceptance of the updated policy